China's clothing customization has entered a new stage of synergy across the industry chain

2020-08-26  380

China's garment customization industry is becoming a frontier window, an important main battlefield and an innovative experimental field for the transformation and upgrading of the textile and garment industry. Complying with the development trend of clothing customization, the coordinated and integrated development of the entire industry chain will promote the informationization and standardization reform of the supply chain, build a truly flexible and digital supply chain platform, and accelerate the transformation of clothing enterprises from manufacturing to service-oriented manufacturing .

Keqiao District of Shaoxing City, which has the world’s largest textile fabric trading market, is taking technological innovation as the driving force and fashion creativity as the starting point to build an international textile capital in the new era and accelerate the industrialization and industrialization of fashion including clothing customization. development of.

According to Zhao Rulang, Deputy Secretary and District Mayor of Keqiao District, Shaoxing City, last year's fashion and creative design in Keqiao District drove related sales to exceed 30 billion yuan, a year-on-year increase of 25.5%. In addition to continuing to hold the China Fashion Customization Summit Forum, Keqiao will also launch projects such as the European Fashion Customization City this year, and strive to introduce more than 100 European fashion apparel brands to build the largest B2C base for European fashion mass brands in China, in the field of apparel customization. , To achieve a new model of European and American clothing brands, Keqiao fabric intelligent manufacturing, and global network sales.

"Young, personalized, and diversified consumer culture innovations will essentially change the homogeneous competition situation of the textile and apparel industry that focused on large-scale development, production capacity expansion, and price wars. The coordinated and interactive production method is rooted in the continuously subdivided "consumer tribe", realizing a high value-added development path that emphasizes personality aesthetics, consumer experience, and value realization." Sun Ruizhe, President of China Textile Industry Federation, recently When attending the 3rd China Apparel Customization Summit Forum in Shaoxing, he pointed out that the drive of new technology is constantly helping to upgrade the "consumer Internet" to "industrial Internet". With the transition from "resource-oriented" to "demand-oriented", value chains are more likely to be deconstructed and reorganized, forming an ecosystem from the linkage of a single value chain, and forming an ecosystem from related ecosystems, making innovation opportunities show exponential growth, making Personalized mass customization becomes possible. At present, the development of the clothing customization industry is constantly catalyzing the maturity of the concept of "Prosumer" (production-oriented consumer), that is, producers and consumers combine the same economy. Clothing customization will usher in new ideas, new designs and new strategies.

At present, personalized customization in the textile and apparel industry is at the forefront of the country, and online and offline, traditional customization and mass customization are presenting a new situation of resource sharing and coordinated development. According to relevant agency data, the compound growth rate of clothing customization from 2013 to 2017 exceeds 20%, and the compound growth rate from 2018 to 2022 will exceed 15%, which is much higher than the growth rate of traditional clothing consumption, showing strong consumption growth potential.

"The data-driven apparel industry is facing the improvement of the benefits of the entire supply chain and the improvement of user experience, from smart manufacturing, smart management to smart sales, smart feedback, thereby improving the efficiency of the entire industry and improving user experience. This will be the future of the development of the apparel industry. Trends." Zhou Haifeng, chairman of Jiangsu Haozhirui Digital Technology Co., Ltd., said that the digitization of the entire apparel industry chain should start with consumer experience and use the data obtained from the experience terminal to further upgrade the internal and external modules of the enterprise. The clothing industry in the future will show more characteristics of the service industry, and companies will improve customer experience through data analysis and precision marketing.

According to Shao Hongjie, chairman of Shenyang Jiensheng Technology Co., Ltd., digital supply chain can reduce operating costs by 20% and increase revenue by 10%. Focusing on customer needs, shaping a new service-oriented supply chain, through horizontal resource integration, vertical data penetration, and full value chain sharing can reduce operating costs, expand market share, and change the competitive landscape. Therefore, Jie Ensheng Technology, which focuses on fabrics, positions the company as a "new supply chain" enterprise that provides products and services for the clothing customization industry.

The clothing customization market has strong demand and great development potential. Huang Yuanyuan, chief product officer of Yibangren, predicts that by 2025, more than 50% of the business formal wear and business casual wear market will be customized, and the scale will exceed 50 billion yuan. As the penetration rate of the customized clothing market continues to grow, in the next five years, the market size of the customized clothing market and extended industries will exceed 100 billion yuan, and there will be a large number of customized brands in vertical segments. In this context, Yibang people will also upgrade the industrial chain, by using the cloud cutting platform smart manufacturing system, with the help of third-party clothing manufacturing industrial parks, absorbing small and medium-sized independent professional clothing manufacturers, and building a highly controllable supply chain.

Cao Xuejun, deputy director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that the large-scale personalized customization of textiles and apparel should strengthen technological innovation, cultivate industrial ecology, formulate standards and regulations, actively cultivate clothing customization service platforms, and promote fabric development, auxiliary materials, Module design, clothing manufacturing, after-sales service and other industrial chain resources are efficiently coordinated to provide common services such as system solutions, software design, and supply chain management, expand clothing custom products, and cultivate clothing customization and fabric customization brands.